Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
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Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
516210
National Industry (This Code)
Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
Official NAICS Description
Source: U.S. Census Bureau 2022 NAICS
📘 Source: U.S. Census Bureau — 2022 NAICS Manual
This industry comprises establishments primarily providing media streaming distribution services, operating social network sites, operating media broadcasting and cable television networks, and supplying information, such as news reports, articles, pictures, and features, to the news media. These establishments distribute textual, audio, and/or video content of general or specific interest.
Illustrative Examples:
Broadcasting networks, radio
Broadcasting networks, television
Cable broadcasting networks
Cable television networks
Internet broadcasting
Pay-per-view cable programming
Satellite radio networks
Satellite television networks
Social network sites, Internet
Stand-alone streaming services
Subscription Video on Demand (SVOD) services
Syndicates, news
Virtual Multichannel Video Programming Distributors (vMVPDs)
Web broadcasting
Wiki sites, Internet
✓ Small Business Eligibility at a Glance
Based on SBA Table of Small Business Size Standards (2024)
Size Standard
$47M average annual receipts
Measurement Period
3-year average
Standard Type
Revenue-Based
Applies To
All contracts under NAICS 516210
Set-Aside Programs
8(a), WOSB, HUBZone, SDVOSB
Certification Required
No (self-certify in SAM.gov)
Size standards are set by the SBA and reviewed periodically. Always verify at SBA.gov before bidding.
Cross-References
The following activities are classified elsewhere in the NAICS system:
→Operating radio and television broadcasting stations--are classified in Industry Group 5161, Radio and Television Broadcasting Stations;
→Providing cable and satellite television distribution services using facilities and infrastructure that they operate--are classified in U.S. Industry 517111, Wired Telecommunications Carriers;
→Operating Web sites that use search engines to allow for searching information on the Internet--are classified in Industry 519290, Web Search Portals and All Other Information Services;
→Producing radio program recordings--are classified in Industry 512290, Other Sound Recording Industries;
→Producing television programs--are classified in Industry 512110, Motion Picture and Video Production;
→Acquiring distribution rights and distributing motion pictures and videos to motion picture theaters, television networks and stations, other media broadcast and streaming outlets, and exhibitors--are classified in Industry 512120, Motion Picture and Video Distribution;
→Publishing, or publishing and distributing, content they create or own, including game software and gaming site publishers--are classified in Subsector 513, Publishing Industries;
→Formatting content, provided by a customer, for streaming and providing hosting and infrastructure support on behalf of the content owner, generally on a contract or fee basis, including game server hosting providers--are classified in Industry 518210, Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services; and
→Independent performing, writing, and journalism, including photojournalists and musicians--are classified in Subsector 711, Performing Arts, Spectator Sports, and Related Industries.
How to Use NAICS 516210 in SAM.gov
NAICS code 516210 — Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers — is used in SAM.gov to identify businesses whose primary activity falls within this classification. When you add this code to your SAM.gov entity registration, contracting officers searching for vendors in the Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers space will be able to find your business.
If this code represents your primary business activity, designate it as your primary NAICS code. Your primary NAICS code determines your size standard for any contract solicited under this code. With a size standard of $47M average annual receipts, your business must be at or below this threshold to qualify as a small business for set-aside contracts under NAICS 516210.
NAICS code 516210 is 'Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers', classified under the Information sector (NAICS 51). This industry comprises establishments primarily providing media streaming distribution services, operating social network sites, operating media broadcasting and cable television networks, and supply
What is the SBA small business size standard for NAICS code 516210?
The SBA defines a small business under NAICS code 516210 (Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers) as one with $47M average annual receipts. This size standard determines eligibility for small business set-aside contracts, 8(a), HUBZone, WOSB, and SDVOSB programs in SAM.gov.
How do I register NAICS code 516210 in SAM.gov?
To register NAICS code 516210 in SAM.gov: (1) Log in at sam.gov, (2) Navigate to your Entity Registration, (3) Go to the Assertions section, (4) Add 516210 (Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers) to your NAICS code list. You may designate one code as your Primary NAICS code.